Connect Google Ads to SiteOps

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1. 1Sign in or create the accountGo to ads.google.com and sign in with your Google account. If you have never used Google Ads, it walks you through creating an account — pick your country, time zone and currency carefully, because currency cannot be changed later.New accounts are pushed hard into building a first campaign right away. Look for a small link like "Skip campaign creation" or switch to expert mode — you can leave the account empty and launch from SiteOps later.
2. 2Set up billingInside Google Ads, look for Billing — it usually sits under the Tools or Admin section in the left menu or behind the wrench icon. Add a payment method (card or bank, depending on your country) and confirm your business details. When the billing page shows an active payment method, you are done.This is where most stuck accounts are stuck. A campaign with no verified billing sits in a pending state forever and never spends a cent. Do billing before anything else.
   1. Tools
   2. Billing

   Payment methodBusiness details

3. 3Note your customer idAt the top right of the Google Ads interface you will see a ten-digit number formatted like 123-456-7890. That is your customer id. Write it down — if your login can see several ad accounts, this number tells you which one is yours.
4. 4Start the connection in SiteOpsIn SiteOps, open Settings, find Google Ads in the list and press Connect. A Google sign-in window opens. Use the same Google account that has access to the ad account you just prepared.If the window does not appear, your browser probably blocked the pop-up — allow pop-ups for SiteOps and press Connect again.
   1. Settings
   2. Google Ads
   3. Connect
5. 5Approve the access Google asks aboutGoogle shows a consent screen listing what SiteOps is asking for: viewing your Google Ads campaigns and reports, and managing campaigns. Approve both. The reporting part fills your charts; the managing part is what lets SiteOps launch and adjust the campaigns you start from here — nothing else.

   SiteOpsConnect Googleno password asked here

   you're sent to Google

   Google asksas the login with access to the ad account

   • view campaigns and reports
   • manage campaigns

   Approve

   a token comes back

   SiteOpsConnectedaccess token••••••••••••••••revocable on Google, anytime

   If you untick the managing permission, the connection still works for reporting, but launching campaigns from SiteOps will fail. You can reconnect later to grant it.

6. 6Pick the right ad accountIf your Google login has access to more than one ad account — common when an agency or a manager account is involved — SiteOps shows a list of customer ids. Pick the one you noted in step 3. If you only have one account, this step is skipped.Manager (MCC) accounts appear in the list too, but they hold no campaigns themselves. Pick the regular account underneath, not the manager.
7. 7Wait for the first numbersBack in SiteOps, the Google Ads row in Settings should now say connected. Open the Ads view: existing campaigns appear within a few minutes, with spend, clicks and conversions filling in for the recent past. If the account is brand new and has never run anything, the view is empty — that is normal.
8. 8Launch your first campaign from SiteOpsIn the Ads view, press Launch and follow the short form. For a search campaign, accept or edit the keywords SiteOps suggests and set a daily budget — no video is needed. For a video campaign, pick an approved video instead. Either way SiteOps creates the campaign in your Google Ads account and it starts after Google's ad review, usually within a day.Google reviews every new ad before it runs. A campaign sitting in review for a few hours is normal; only worry after a full day.
   1. Ads
   2. Launch
9. 9Optionally, add auto-rulesOpen the campaign you just launched and add an auto-rule if you want SiteOps to watch it — for example, raise the budget while cost per customer stays low, or pause spending when it climbs. Rules are per campaign: nothing applies anywhere until you turn it on for that specific campaign.